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In publishing and graphic design, lorem ipsum is the name given to commonly used placeholder text to demonstrate the graphic elements of a document or visual presentation, such as font, typography, and layout. Substituting this dummy text for meaningful content should not be confused with "greeking".
Even though using "lorem ipsum" often arouses curiosity due to its resemblance to classical Latin, it is not intended to have meaning. Where text is visible in a document, people tend to focus on the textual content rather than upon overall presentation, so publishers use lorem ipsum when displaying a typeface or design in order to direct the focus to presentation.
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